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MM.LaFleur professional womenswear brand, featuring a navy blue A-line dress marketed to 'powerful women' with identity-driven storytelling.
fashion
This is a brand I came across recently which I love. They appeal to the identity piece (ideopleasure), specifically targeting their message to the “powerful women”. They also tell stories of powerful women who used their brand, which uses Cialdini’s “liking” concept to persuade people to buy.