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Victoria's Secret lingerie brand and retail store, known for supermodel marketing and the PINK line as a conspicuous identity signal.
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What I’ve Got: Victoria’s Secret
The lingerie conglomerate has capitalized on the “sex sells” mentality since 1977. Although the line is headlined by a bunch of sexy underwear clad supermodels, the line still appeals to “normal” women everywhere (and men who steal their girlfriend’s catalog). Rather than insecurity, the line has inspired women to embrace their sexuality, and although we usually don’t see the underwear, Victoria’s Secret PINK line is the conspicuous “I am sexy” alternative.