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An elaborately presented ice cream sundae with chocolate drizzle, whipped cream, cherries, and nuts — used to illustrate how presentation transforms desirability and willingness to pay.
Basic NeedsNoticingWho to Listen To
food_drink
30 wordspositive tone
It is interesting to see that ice creams with same flavor when presented differently can have such a huge impact on desirability that people are willing to pay high prices.
