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Lyft's oversized pink mustache car attachment, a distinctive rideshare branding element that serves as a mobile billboard and visual identifier.
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transportation
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Lyft Stache
It is a really great visual anchor for brand association. Color Pink appeals to women, the quirky hyper-sized Stache appeals to men (Freud might agree!)
Overall, it provides the brand an almost free marketing opportunity. Furthermore. It’s visible on the roads (akin to billboards) even from distances.