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Coca-Cola Parfum, a concept perfume line housed in elegant Coke-bottle-shaped glass bottles, critiqued as a confusing brand extension.
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fashion
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Concept: Coca-Cola Parfum
While Coca-cola is one of the most iconic brands in the world, this idea seems to be pushing it. Granted, the bottle design is attractive, but it’s so reminiscent of coke bottles that consumers would be confused about the product and its scent-since a coke bottle is something people want to drink, not wear.