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TomNod, a crowdsourced satellite imagery platform that gamified the search for missing Malaysia Airlines flight MH370 by letting ordinary users tag potential traces in satellite photos.
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Enabling the crowdsourcing of the searching of satellite images for traces of the missing Malaysian Airlines flight, TomNod creates a gamified approach to an search and rescue project. It is desirable because it allows users to know that they are making a tangible difference in the world.