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"Just My Type" by Simon Garfield, a bestselling book about the stories and cultural impact of different fonts and typefaces.
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If you’re interested in learning about some really fun stories & examples about different fonts used in our popular culture, this is a nice book.
e.g. It talks how “Gotham” (sans-serif) font in Obama’s presidential campaign communicated a sense of trust, leadership and modernity while Hillary’s choice of “New Baskerville” (serif) communicated conservatism and being attached to the past.
If you’re interested in “personalities” of various types, this is a great read!