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Mr. Porter — an online luxury men's clothing shop with lifestyle blog and artificial scarcity model.
fashion
Mr. Porter is an online luxury shop that sells extremely high price point men’s clothing. The site is also a lifestyle blog where each week their journal publishes 4 different articles pertaining to style, music, travel, and design. Their sales platform is smart because they only buy up to 3 articles of each particular size of a particular garment. Because of this, they sell most of their product quickly. 