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The Wilderness Downtown, an interactive personalized music film by Chris Milk promoting Arcade Fire's album, integrating film, tech, and design.
media_entertainment
1) The Arcade Fire's promotional music film experience:
http://www.thewildernessdowntown.com/
Go see this if you haven't. Its incredible. I was blown away. This is an interactive media project developed by famed director Chris Milk to promote the Arcade Fire's newest album. It integrates, film, technology, design and music in a way I've never seen before AND it has an element of personalization to it. What makes this desirable is that it is both personalized and novel. People share the experience of watching the film and indirectly introduce the Arcade fires music to a new audience.