Tory Burch

Tory Burch
Tory Burch has created a desirable product by associating her fashion line with a strong and recognizable brand. The packaging of her products is iconic and loud, with bright colors and strong, repetitive patterns. In addition, she shows a great attention to detail when packaging for shipment–although the outside of the shipment typically looks like a normal cardboard box, the inside is white with the Tory Burch logo printed beneath the lid. Everything from the products themselves to the boxes they are wrapped in shows care and attention, which helps to shape the full experience of the customer from beginning to end.