Warby Parker eyeglasses

Warby Parker:

The branding is a comprehensive package. The company markets their eyewear as an alternative to a traditionally overpriced and boring product. On top of that they have partnered with nonprofits to ensure that every pair of glasses sold will be matched by a pair donated to someone in need. Already the product is desirable, just in concept. Moreover, the design of the frames is vintage inspired which is very on trend. Warby Parker has a seamless online interface that allows you to create quick visualizations mocking up the product on your face. If that isn't enough they created a home try-on program that sends five frames of your choice to your doorstep free of charge. Convenient, affordable, and fabulous.