Comme des Garcons PLAY

CDG is a Japanese fashion label based in Tokyo, though its French name for "like boys" certainly suggests otherwise. It began in Tokyo by Rei Kawakubo in 1969, and due to its heavy usage of black colors and distressed fabrics, gained a reputation of having a punk-oriented style. The clothes themselves are all handmade with high quality, a fact reflected in their higher-than-normal price point. One of CDG's casual luxury lines is called CDG PLAY, whose primary design element incorporates an image of a painted heart-eyes logo by Filip Pagowski. He described a kind of subliminal influence from Rei Kawakubo which somehow drove him to imagine the original heart with a set of eyes.