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Sweetgreen's pre-order app, praised for visual clarity, barrier-free navigation, ingredient images, calorie info, and delayed login.
service
I have recently been trying pre-order apps of two of my favorite casual restaurants – Sweetgreen and Pokeworks. It turns out that Sweetgreen is the winner in this battle. Sweetgreen excels in both parameters of visual clarity and barrier-free navigation. In terms of visuals, SG made the smart decision to layout each ingredient with an image as well as its calorie value. Another game changer is that SG allows you to look at the menu (visual trigger) and make the order before requesting log-in and payment information. As people have already invested time figuring out the menu and customizing their meal, they tend to have less trouble following the steps (The Sunk Cost Fallacy). The Sweetgreen app is also extremely valuable for the company with the data it collects.