SneakerNews Instagram account

On the other hand, consumers and die hard aficionados are always on the lookout for their next pair, monitoring social media for the next big releases. One major Instagram account which serves as an outlet for this market is @SneakerNews, with almost 8 million followers. Thus for me, I chose this Instagram account as a proxy for the real life market itself. We may be able to attribute the correlation between post likes and resale prices to the fact that people get more excited on social media when the resale value for a shoe is projected to be high, perhaps due to its scarcity or fame of the collaborator (e.g. Virgil Abloh), if the shoe is a collaboration.