sneaker resale market

In today's world of social media and constant exposure to trends, what you wear is slowly becoming more and more of who you are. As such, it is no surprise that the market for sneakers has become one of the most competitive in the world, both for sellers and buyers. Companies like Nike are frequently trying to best competitors like Adidas, with the most "hyped" or limited edition shoe. By analyzing 30 random posts in the month of January, I hoped to understand several aspects of desirability: what brand is the shoe, is it a collaboration, how many likes did the post receive, and what is the current resale value. We can see that Nike performed incredibly well, outpacing its leading competitor, Adidas, by approximately three times. By creating a scatterplot of post likes (bins) and resale prices, we can see that there is a generally positive correlation between post likes and shoe resale prices.