Darren Aronofsky NYT advertising campaign

In a continuation of their "The Truth is Hard to Find" campaign, The New York Times and Droga5 enlisted visionary filmmaker (and Harvard/VES alumnus!) Darren Aronofsky to craft a series of advertisements that focus on the trials and tribulations that three individual photojournalists experienced when snapping their photos in situations/areas of extreme peril.

The resulting series is fascinating, as Aronofsky pairs back his usual flair for visual storytelling to something more minimal and appropriate. By allowing each photojournalist to narrate over a series of photographs they snapped (prior to arriving at the photograph that the NYT ultimately used) in faux-real time, viewers are immediately grounded in their situation and headspace. Though these advertisements are wonderful in illustrating the NYT's commitment in "searching for truth," I could not help but think of Errol Morris' "The Chicken or the Egg" NYT series.