Loading
Loading
b.good, a 'farm to table' healthy fast-food restaurant perceived as healthier than traditional fast food.
food_drink
For this challenge, we are looking at the future of the "healthy fast food" industry, specifically considering the rise of new "farm to table" restaurants like b.good, Clover, and sweetgreen, and seeing how & why they are effective. Many people go to these restaurants because they are perceived as healthier than normal fast food restaurants. While this is true, many menu items at all restaurants have fattening, unhealthy ingredients like cheeses.