Clover

For this challenge, we are looking at the future of the "healthy fast food" industry, specifically considering the rise of new "farm to table" restaurants like b.good, Clover, and sweetgreen, and seeing how & why they are effective, especially compared to lower-priced, quicker, and "more fast food" options such as Chipotle. For our field visit, we visited four local locations: Clover, b.good, Sweetgreen, and Chipotle, and got insights via user interviews as well as speaking to some of the employees.

The multi-purpose nature of the spaces makes a big difference in how long people will spend at these places and how often they will come back: we found that people enjoyed going to Clover & sweetgreen more regularly because they knew they could connect to WiFi and sit there and do work while they enjoyed their food and drinks.