Baleen Labs logo

For this week's design challenge, I created a logo and set of icons for my friend's data encryption software startup, Baleen Labs. Baleen is the wall of bristles that whales have instead of teeth, and is used to filter their prey from seawater. I used a simple circle, divided the bottom half into equal spaced slices, and removed some of them to create an icon that is simple yet still bears resemblance to a whale with baleen.

The color blue was chosen because it exudes a sense of security, authority, and professionalism (think Pfizer, IBM, P&G). The shade of blue is slightly paler than most tech blues in order to give it a more nautical feel.