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Redesigned Serif's Affinity Designer logo back to a cleaner, simpler triangle form inspired by an earlier version.
tech
For my logo redesign, I chose to focus on Serif's Affinity Designer logo, which has recently been made more intricate and almost machine like (below).
The "high-tech" bordering and the seemingly arbitrary collection of tessellating shapes inside the main triangle make for a busy and very detailed logo that doesn't read well at small scales and isn't very memorable.
I was inspired by an earlier version of Affinity Designer's logo, with a back-to-basics approach that emphasizes the core triangle symbol in a clean, readable form.