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An infographic about Cambridge Analytica's use of Big Five (OCEAN) psychographic profiling and Facebook data for political micro-targeting campaigns.
tech
jordanmdonald:
Sources: https://cambridgeanalytica.org/about https://motherboard.vice.com/en_us/article/how-our-likes-helped-trump-win http://www.spectator.co.uk/2016/12/the-british-data-crunchers-who-say-they-helped-donald-trump-to-win/ Murray, G.R. and Scime, A., 2010. Microtargeting and electorate segmentation: data mining the American National Election Studies. Journal of Political Marketing, 9(3), pp.143-166.
Sources:
https://cambridgeanalytica.org/about
https://motherboard.vice.com/en_us/article/how-our-likes-helped-trump-win
http://www.spectator.co.uk/2016/12/the-british-data-crunchers-who-say-they-helped-donald-trump-to-win/
Murray, G.R. and Scime, A., 2010. Microtargeting and electorate segmentation: data mining the American National Election Studies. Journal of Political Marketing, 9(3), pp.143-166.
