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A logo design for Fare+Square, an app helping low-income shoppers find lowest prices and coordinate benefits, inspired by Square POS branding.
social_civic
2) Logo
I decided to use an existing (similar-sounding) brand to help imagine what a logo could look like for a platform that my group is developing in our design studio class. The application, called Fare+Square, seeks to help low-income shoppers find the lowest prices and coordinate their benefits and budgets. The brand I looked-to for inspiration is Square POS, the mobile payment system. Our product is much different, but I was interested in how the Square brand incorporated the square shape in a beautiful, simple, symbolic way. I designed this logo in Illustrator, using a simple font and soft colors.