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Kylie Lip Kit, a celebrity-branded lip pencil and gloss set marketed by Kylie Jenner, known for scarcity-driven demand and social media buzz.
NoticingWho to Listen To
health_wellness
110 wordspositive tone
So, I am not one who likes to wear a lot of make up, and if I do, I never wear lipstick. But I can’t lie, I am very intrigued by the Kylie Lip Kit. I am not sure what exactly is going on that makes this product so desirable. At the end of the day it is solely a lip pencil and gloss but the marketing that Kylie has done, and her ability to differentiate her product (or give the illusion of differentiation) is very interesting and alluring.
She is also constantly sold out of the product which I think helps to create desire in future and current customers.