SoulCycle

Both use simple colors (black, white, grey, and then one other color. In this case a vibrant and energetic yellow or orange). The rest of the studios also follow this simple vibe with encouraging quotes and clean, crisp lines. This type of aesthetic is also seen in the apparel that the stores sell since it is an easily transferable visual. They also both use words in their names that can be used in inspirational messages: "raise the bar" and "find your soul".

https://www.soul-cycle.com/