indoor cycling culture

There has been a recent culture rise up around indoor cycling. While some people swear by their yoga class, others can't go a week without their cycling class. This all follows the trends in active lifestyle both in terms of studios like yoga, crossfit, cycling, etc… and also in the accessories that go along with those activities and the companies that then emerge to go along with this lifestyle. It's really a whole culture. Gone are the days when a simple workout by yourself at the gym would cut it. This is about community building, looking hot and hip while you sweat, and somehow managing to get in touch with your inner soul…

Something that I am really interested in looking at is the current state of fitness, and how sometimes it seems like only a certain type of lululemon or nike clad athlete can be taken seriously. It's the difference between Average Joe's gym and Equinox gym. The hierarchy of membership to gain access to certain types of communities is very apparent today and extends into larger fitness culture and other tangible products from apparel and shoes, to accessories and food and drink. What price are we willing to pay to gain access to this type of lifestyle?