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A concept sneaker design for 'urban adventurers' featuring metal bumpers, twist-and-turn lace system, recycled plastic thread, and nature-inspired colorway.
fashion
For our project, we designed two different shoe concepts that approached the 20 year old male market from two different angles:
Design 1:
This shoe's design targets the compassionate, environmentally conscious "urban adventurer"–mainly (I believe), city-dwelling teenagers and young adults who love life and the outdoor activities of a big city. The shoe has an urban and athletic look.
There are four key designs points on this shoe:
1. Metal bumpers (front and back of lower shoe)–this gives the shoe a thin glimmer than can subtly catch a person's eye. It also protects the toe and heel area from getting easily frayed from walking on concrete and bumping feet into curbs and fire hydrants.
2. Twist and turn adjustment (interactive contraption located at heel area)–NO more tying shoelaces! With this contraption, you can simply lift your foot up, turn the dial, and viola!, your shoe is perfectly snug and ready to go until the end of your day.
3. Recycled plastic thread (located throughout the seams of the shoe)–The special thread that we use is made of recyclable material (cans, bottles, tires, etc) that have been processed and incorporated into the shoe.
4. The design of this shoe–it's colorful, it's comfortable, and it's meant to remind you of the reason why the world is beautiful. The shoe attempts to depict the curling wave, the sunset, and rocky cliffs to remind the wearer the existence of the beauty of nature.
Overall, this shoe is bright, fun, environmentally conscious, practical, and comfortable.