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Warby Parker eyeglasses with free home try-on, buy-one-give-one model, and simple design elevated to luxury.
fashion
3. Warby Parker: https://www.warbyparker.com/
What they do differently?
Allow you to try on 5 pairs of glasses for free. You can select ones you like and they send them to you for free. Shipping back is also free. Once you pick ones you like then just scan your prescription and pay. They donate a pair for every pair bought. Simple, plastic design, but made into a more luxury item here. My current glasses are from here!