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Thinx period underwear that destigmatizes menstruation through luxury lingerie-style design and inclusive marketing.
health_wellness
These three companies that I have recently seen advertised have done really well at identifying a need for a product, and then simply and elegantly executing their design in all facets (from product and packaging to media and website) to make for a more desirable item. The concepts are not new (underwear, tampons, and eye glasses) but the way that these companies approached the marketing and design of their products led to their success.
1. Thinx Underwear: http://www.shethinx.com/
What they do differently?
Design underwear for people who have periods to wear creating a less taboo culture around menstruation. They don't just target women (people who are male identified can still have periods). They use existing lingerie styles to design their underwear and website. Making a luxury item from something that is normally stigmatized.