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SmartWool socks, valued for keeping feet dry and warm, durability, low-maintenance (no wash after every wear), and quality.
fashion
After moving to Cambridge, I have a new found appreciation for SmartWool socks after buying my first pair at CitySports as a freshman. Not only do they keep my feet dry in my snow boots and sneakers, but they also keep me warm. Not to mention the added bonus that you don't need to wash them after every wear and that they are super durable and incredible quality.
Not surprisingly SmartWool socks were created by two skiers in 1994 in Colorado. What made their product unique was the use of Merino Wool, which comes from Merino Sheep.
In 2004, Timberland acquired SmartWool, and in 2011, VF, the parent company of NorthFace, acquired Timberland, and therefore SmartWool for $2.2 Billion.