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Betty's Billions, a TV show concept featuring an older strong woman to subvert beauty norms and explore philanthropy.
media_entertainment
For challenge2, my partner and I worked on Betty's Billions, which incorporates an emotional and meaningful experience, while also looking to subvert the viewers' aesthetic connections. By featuring an older woman, the show tries to flip the concept of 'beauty' aesthetic experience on its head. There are no models in the show, but rather real people. By depicting an older, strong woman, we hope to reveal to audiences that beauty can take many forms. Our show's concept involves philanthropy and helping others, which we believe can connect to audiences on both emotional and meaningful levels. People can follow along to story arcs of characters down on their luck, but who are then able to overcome those challenges to reach their dreams.