Muji

As is said by Pieter Desmet and Paul Hekkert "The three components (aesthetic experience, experience of meaning and emotional experience) of product experience interact with cognition and behavior, as well as with each other." I do believe the products of muji really excel themselves in terms of three components. With the consistent style of simple, convenient yet pretty products, the shopping experience such as light and delightful music and indoor design and considerate without aggressive persuasion salesmen and saleswomen they successfully create a sense of desirability to consumers.