Juicy Ice (Challenge Half)

ChallengeHalf: For my Juicy Ice project I focused more upon the aesthetic properties of my product. Again, I relied upon the viewer's assumed experience with the elements I was trying to elicit; the peeling of an orange, the sound of ice cubes dropping in a cup, the crisp refreshing first gulp one takes when they are thirsty. These aesthetics were meant to viscerally transport the individual to a positively valanced emotional state commonly associated with easily peeling an orange and dropping ice cubes in a glass.