Too Good To Go App

Too Good To Go connects restaurants and bakeries with customers who want to buy leftover food at the end of the day for a fraction of the regular price. A surprise bag model, where you don't know exactly what you will get, turns what could feel like a charity transaction into something that feels like a treasure hunt. I picked up a bag from a bakery near campus for $4 and it had 2 croissants, a pain au chocolat, a slice of quiche. A sourdough roll, all of which would have cost $18 if I had bought them at full price that morning. Otherwise, the bakery would have thrown all of it away at closing. Eight million meals saved globally through the app makes the environmental case pretty clear. Listings on the map update in real time so I can check at 3 PM whether the bakery 2 blocks away has posted a bag for 5 PM pickup. Surprise element keeps me using it because I never know if I am getting pastries or sandwiches or salad. Unpredictability has introduced me to bakeries and restaurants I'dn't have tried otherwise. Calling them "surprise bags" rather than "leftover bags" is the cleverest design decision, because the framing changes the emotional register of the experience from waste disposal to discovery.