Backfill · 2025
#12 of 383Rabbit R1 AI Device
Press shot: the Rabbit R1 device in bright orange plastic, photographed at an angle showing the small screen, rotating camera module, and scroll wheel on the right side.
Rabbit's R1 is a pocket-sized orange device with a scroll wheel, a small screen, and a camera. When it launched in early 2025 the pitch was that it would replace your phone by letting an AI agent handle tasks like ordering food, booking rides, and managing calendar events through voice commands. Teenage Engineering's hardware design is the most interesting part. The bright orange plastic body with the rotating camera lens looks like a toy from the 2000s, and the scroll wheel as the primary input method is a deliberate rejection of touchscreens. At $199 with no subscription, the promise was that the AI would learn your preferences over time and get better at completing tasks without detailed instructions. But reviews have been harsh: the AI is slow, integrations with apps are limited, and most tasks still require pulling out your phone to finish them. I think the R1 is a useful design object to study because the hardware succeeded at creating desire and the software failed to deliver on the promise. That gap between how a product looks and what it can do is rarely this visible. The orange shell sitting on a desk is a reminder that good industrial design alone isn't enough to make a product work. The Rabbit team keeps shipping updates and the device has improved since launch. The core problem remains that an AI intermediary is only useful when it's faster and more reliable than doing the task yourself.