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Backfill · 2024

#37 of 363

Ethique Shampoo Bars

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Ethique
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Screenshot: A solid shampoo bar on a bamboo dish in a shower, with compostable cardboard packaging visible beside it, showing the bar's smooth, compact shape and the bamboo tray's drainage slats.

330 words

Ethique makes solid shampoo bars that eliminate the plastic bottle entirely. After 6 months of using one, I can say the experience differs from liquid shampoo in ways both better and worse. Dense and concentrated, about 3 times more than liquid, a single $16 bar lasts as long as 3 bottles of conventional shampoo. You wet the bar, rub it between your hands or directly on your hair, and it lathers immediately. The foam feels thick and creamy rather than bubbly. Mintasy's scent is strong peppermint and vanilla. It fills the shower with a sharpness that lingers in my hair for hours. My scalp adjusted after about 2 weeks, during which my hair felt waxy and heavy because the bar doesn't strip oils the way sulfate-based shampoos do. Once adjusted, my hair actually looks better: less frizzy, more volume, shinier. The bar sits on a bamboo dish in the shower and dries between uses. It doesn't dissolve into mush because the formulation is specifically designed to hold its shape in wet environments. Ethique is a New Zealand company that certifies all products as plastic-free, palm oil-free, cruelty-free, and carbon-neutral. Packaging is compostable cardboard. Solving a real packaging problem without asking customers to accept a worse product is worth admiration. Travel is the main inconvenience: taking a wet shampoo bar through airport security requires a container, and the bar can crumble if packed too roughly. At home, the experience is good enough that I don't miss the bottle. The reduction in bathroom plastic is visible and measurable.