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Backfill · 2024

#301 of 363

Virtual Try-On Size Filters

seq 2
ObserverPersonal experiencefashioncritical
sensory connoisseurshipdigital experience
Basic NeedsNoticingFeeling HopefulAction4/9
ImagePersonal photo

Personal photo: a laptop screen showing an online clothing store's size recommendation tool, with a measuring tape draped across the keyboard.

95 words

Every clothing website now has some version of a virtual try-on or body-measurement tool. Most of them are terrible. They ask for your height and weight and then recommend a size that is wrong about 40% of the time. I know because I've returned 6 online orders this semester alone. The problem isn't the technology but the fact that sizing varies so much between brands that no algorithm trained on self-reported measurements can reliably predict fit. I measured myself with a tape measure following one site's instructions. It told me I was a medium. The medium arrived and the sleeves were 3 inches too long. That experience made me notice how much trust these tools ask for and how little they deliver. Photos of real people at my height wearing the actual garment would be more useful than a percentage-confidence score from a tool that doesn't account for fabric stretch or cut variation.