Pill Organizer Redesign

The weekly pill organizer has looked the same since the 1970s, a plastic rectangle with 7 compartments labeled with days of the week, and the lids always break after about 6 months. Newer versions coming out of small design companies look completely different. Cylindrical, flat like a compact mirror, or made of silicone instead of hard plastic, they sit on a nightstand without looking medical. The functional improvement is minor since you still just open a compartment and take your pills, but the aesthetic shift changes who uses them. My roommate takes a daily vitamin and refused to buy a pill organizer until she found 1 that looked like a small jewelry case. Design did not change the habit, it just removed the barrier to starting the habit. Distinction is worth noticing because most health products assume people resist the behavior when really they resist the object associated with the behavior.