Glossier Boy Brow

Glossier built Boy Brow around a simple idea: your eyebrows should look like your eyebrows, just slightly better. The execution is why I keep buying it. Tinted and thick enough to hold hairs in place, the gel stays thin enough to avoid looking crunchy or stiff. A small, angled brush works through individual hairs without clumping. I use it every morning in about 15 seconds. The result looks natural unlike pencils and pomades. Glossier understood that a whole generation wants makeup that's technically invisible. Not no-makeup, but the feeling that nothing was applied even though something was. Each tube lasts about 3 months and costs $17. I've repurchased it 4 times without trying an alternative.