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Backfill · 2023

#160 of 420

Varsity Jacket Silhouette

seq 9
ObserverEveryday noticingfashionfascination
brand strategy
NoticingWho to Listen ToAchievementGroup Security4/9
ImagePress/product shot

Press shot: a classic varsity jacket on a mannequin showing the navy wool body, cream leather sleeves, snap front closure, and ribbed burgundy collar and cuffs, with a chenille letter patch on the chest.

113 words

Varsity jacket silhouette, wool body with leather sleeves, ribbed collar and cuffs, snap front closure, has not changed in any meaningful way since the 1950s. Cycling back into fashion every few years suggests the proportions are fundamentally right. Contrast between the body fabric and the sleeve material creates a visual break at the shoulder that broadens the frame. Ribbed hem sits at the waist in a way that flatters most body types. I noticed a few at a vintage store last weekend where the chenille patches and embroidered letters told specific stories about schools and teams that no longer exist. History sewn into the garment is part of the appeal. Even without any connection to the original team, wearing 1 signals belonging to a group. Putting 1 on outside of its intended context is a fashion move that has been working since James Dean did it.