Backfill · 2023
#156 of 420Voter Registration QR Codes
Illustration: a voter registration poster on a bulletin board with a large QR code in the center, bold text reading "Register to Vote" above it and the registration deadline printed below in red.
QR codes on voter registration posters send you directly to your state's registration page, removing the friction of having to search for the right government website yourself. Previously, you had to find a paper form, fill it in by hand. Mail it, and the digital version still required navigating a .gov site that often looks like it was built in 2004. A QR code on a campus bulletin board or a coffee shop flyer skips all of that and puts you on the correct page in 3 seconds. Posters are usually made by student organizations or nonprofits. Best ones include the registration deadline in large type because missing that date is the most common reason young voters don't participate. I think the registration process itself is still poorly designed in most states, but the QR code at least addresses the first barrier, which is finding where to start. Trusting people to complete the process once they have started, the data suggests that reducing the number of steps between intention and action does increase registration rates.