Backfill · 2023
#137 of 420Liquid Death Tallboy
seq 3
ObserverNew product/launchfood_drinkpositive
clever solutionwellbeing self care
NoticingFeeling HopefulActionExplore4/9
Liquid Death
ImagePress/product shot
Press shot: a single Liquid Death tallboy can with its skull logo and gothic lettering, condensation droplets on the matte black and white aluminum surface.
91 words
Liquid Death put water in a tallboy can with death metal branding and somehow made hydration feel like a statement. Genius marketing or absurd? Probably both. The can holds 19.2 oz of mountain water in packaging that looks like it belongs next to beer at a concert. You can hold one at a party without anyone asking why you're not drinking.