Ritual App

Ritual is a vitamin subscription service that figured out most people don't trust supplement companies. They built their entire brand around showing you exactly where every ingredient comes from. The bottle is clear so you can see the capsules inside. The capsules themselves are these little translucent beadlets suspended in oil that actually look good sitting on a counter. I signed up because I kept seeing the ads and I liked that they list their suppliers by name and location on the website. The subscription model is convenient because I never have to remember to reorder. It just shows up on the 1st of every month in a flat mailer that fits in my mailbox. It's not cheap at $35 a month for a multivitamin. I think the transparency thing works because I actually take them every day now instead of forgetting like I did with the drugstore brands. My roommate saw the bottle on my desk and asked about it, and now she has a subscription too. I guess the design does a lot of the marketing on its own. The minty tab they put in each capsule so you don't get that vitamin burp is a small detail that shows they actually thought about the full experience. A vitamin company made me actually care about vitamins, which is harder than it sounds.