Backfill · 2023
#121 of 420Dyson Supersonic Hair Dryer
Press shot: A Dyson Supersonic hair dryer in nickel and copper finish with magnetic attachments displayed beside it, photographed on a marble bathroom counter.
Dyson Supersonic costs $430 for a hair dryer. Sounds absurd until you use it and realize that every other hair dryer you have owned was operating with technology from the 1970s. Motor sits in the handle instead of the head, which changes the weight balance so dramatically that drying your hair for 15 minutes doesn't make your arm tired. Ergonomic shift is 1 of those improvements you only appreciate after experiencing the alternative. Heat control measures temperature 40 times per second and adjusts automatically to prevent damage, a level of engineering precision usually reserved for industrial equipment, not personal care products. Wanted 1 for months before buying it and the anticipation made the unboxing feel like an event, which is exactly the emotional response Dyson designs their packaging to produce. Magnetic attachments click on and off with a satisfying snap and the diffuser is genuinely the best one I've used because it distributes air evenly without creating frizz. Sound is a high-pitched whine rather than the roar of a traditional dryer, and that auditory difference makes the morning routine feel less chaotic. Dyson understood that hair dryers are used daily for years, and making that experience meaningfully better makes the price justifiable when you spread it over 2,000 uses.