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Backfill · 2022

#78 of 357

Criterion Collection Spine Numbers

seq 23
SensualistTaste departuremedia_entertainmentpositive
heritage legacybrand strategy
NoticingWho to Listen ToSomething Bigger3/9
Criterion
ImagePress/product shot

Press shot: a shelf of Criterion Collection Blu-ray cases showing the distinctive spine numbers and custom cover art in various styles, arranged sequentially with the spine numbers visible.

375 words

Criterion Collection assigns a spine number to every film it releases, starting at 1 with Grand Illusion in 1984. Numbering system has turned a catalog of restored movies into something people collect the way others collect stamps or records. Spine number creates an order that has nothing to do with genre, era, or quality, number 200 is The Breakfast Club and number 201 is Salo. Flipping through a shelf of Criterion discs produces the kind of unexpected adjacencies that no algorithm would generate. Packaging is where the craft shows: each release has custom cover art, usually commissioned from an illustrator or designer, printed on heavy cardstock with the spine number in small type on the left edge. Interior booklets include original essays about the film's historical context. Physical quality of the discs is part of the proposition because Criterion does its own 4K restorations, working from original camera negatives when possible. Difference between a Criterion transfer and a standard studio release is visible in the first 30 seconds of playback. I started buying them because a film professor mentioned that the supplementary features on the 7 Samurai disc contained 4 hours of analysis that taught her more than any textbook. She was right, commentary tracks and video essays turn each disc into a film school course on that specific movie. Pricing is $30 to $40 per disc at retail, expensive for physical media in 2022. Biannual 50% off sale at Barnes & Noble has become a cultural event where people post their hauls online and debate which titles are essential. Brand has maintained its credibility by being selective, there are only about 1,100 spine numbers after 38 years. Each addition signals that someone at the company believed the film deserved the treatment. Spine number system works because it gives collectors a visible metric of completion and because the numbers themselves become a shared language among film enthusiasts who can reference "spine 476" and expect to be understood.