Backfill · 2022
#356 of 357Terracycle Free Recycling Programs
Personal photo: A cardboard shipping box on a desk filled with used pens, markers, and highlighters, a TerraCycle prepaid shipping label affixed to the top, with a printed collection instructions sheet beside it.
TerraCycle runs free recycling programs for items that municipal recycling won't accept: chip bags, toothbrushes, pens, and coffee capsules. The process involves signing up on their website, collecting the specific waste stream, and mailing it in a prepaid box. Brands pay for the program. Colgate sponsors toothbrush recycling. Burt's Bees sponsors cosmetics packaging recycling. Brand funding means the service costs the consumer nothing. The model addresses a real gap. Most people assume anything in a recycling bin gets recycled. In reality, municipal systems reject items that are too small, too mixed-material, or too contaminated. Those items go to landfill. I organized a collection point in my dorm for used pens and markers. Last month I shipped a box of 200 writing instruments to TerraCycle. Tracking showed they were shredded and turned into plastic lumber for park benches. Scale is limited. TerraCycle processes a tiny fraction of global waste. But showing people exactly what happens to their specific trash has significant educational value. I trust the model because brand partnerships create financial accountability and the company publishes reports on what gets recycled into what. Mailing a box of trash and receiving confirmation that it became something new is satisfying in a way tossing items into a blue bin and hoping for the best never is.