Backfill · 2022
#338 of 357Netflix Standard with Ads Plan
Personal photo: A laptop screen showing the Netflix home screen with a show thumbnail and the "Standard with Ads" plan indicator visible in the account settings dropdown.
Netflix launched the ad-supported tier at $7 a month. I switched from the $15 plan because I was paying for 4K streaming I never used on my laptop screen. The ads are honestly less intrusive than I expected, about 4 minutes per hour placed at natural breaks rather than mid-sentence. Content library is the same, which matters because the fear was that the cheaper plan would lock away popular shows. Netflix didn't do that. I watch maybe 3 shows a week. The math is simple: $96 a year saved for a minor inconvenience. I use the ad break to grab a snack or check my phone. Picture quality dropped from 4K to 1080p, but on a 13-inch screen I genuinely can't tell the difference. Most students watching on laptops are probably in the same situation. Paying for a service and still seeing ads bothers me in principle. Then I think about cable television, where my parents paid $100 a month and got 15 minutes of commercials per hour. The Netflix version is tame by comparison. I've started noticing the specific ads they show me, mostly other streaming shows and phone plans. Targeting is less precise than YouTube, which suggests Netflix is still figuring out the ad business. The ad tier is a smart concession for price-sensitive users like students. I'd rather have the option than be forced into the premium price. My one request: a skip button for ads I've already seen 10 times. Repetition is the fastest way to turn mild tolerance into active annoyance.