Backfill · 2022
#33 of 357Sonos Home System
Personal photo: a white Sonos One speaker sitting on a wooden shelf beside books and a small plant, with warm natural light from a window.
Sonos has been around since 2002 and what separates it from most consumer audio is that the company treats speakers as a system rather than individual products. Each speaker connects to every other Sonos speaker in the house over wifi, so music can follow you from room to room or play different things in different rooms simultaneously. Setup takes about 5 minutes per unit because the app handles everything. Hardware design across the product line shares a consistent visual language, a matte finish with a perforated grille pattern that looks intentional but not aggressive on a bookshelf or kitchen counter. Sonos 1 is roughly the size of a hardcover book and produces sound that fills a room in a way that seems physically improbable given its dimensions. In 2020 the company made a controversial decision to stop supporting its oldest speakers with software updates. Backlash was severe enough that they reversed course and created a legacy mode. That incident revealed how differently people think about speakers versus phones, nobody expects a 10 year old iPhone to get updates. People expected their 2012 Sonos Play:5 to keep working indefinitely because speakers are furniture, not gadgets. A trade-in program eventually gave 30% credit toward new products but required bricking the old device. Felt wasteful and contradicted the company's own argument about building things that last. Beam soundbar solved a specific problem for people who wanted better TV audio without a full surround setup, and it connects to existing Sonos speakers as rear channels. Trueplay tuning uses the phone microphone to calibrate each speaker to the room it sits in, adjusting for hard floors or soft furniture or the distance to the nearest wall. Software is where Sonos actually competes, because the hardware quality at this price point isn't unique. People in the system is that everything workss together without configuration headaches. Adding a speaker to a new room extends the network rather than creating a separate device to manage.