Backfill · 2022
#239 of 357Vinyl Subscription Crate
Editorial/lifestyle: a vinyl record partially pulled from a subscription mailer box, the album cover art and a printed card from the curation team visible, a turntable in the background.
Vinyl subscription services that send you a record every month based on your taste profile have figured out that the discovery aspect of record collecting — finding something you did not know you wanted — is more appealing to most subscribers than choosing from a catalog. One service I tried sends a single LP each month for $25, selected by a team of music curators based on a taste survey I filled out when I signed up. Surprise makes the arrival feel like a gift rather than a purchase. Each record arrives in a sturdy mailer with a printed inner sleeve, and the unboxing ritual of sliding it out, reading the liner notes. Placing it on the turntable creates a sequence of anticipation that streaming a new album doesn't produce. Curation accuracy has been good: about 7 of the 9 records I've received were artists I had not heard before but enjoyed. Two misses were interesting enough that I listened to them multiple times before deciding they were not for me. Physical format forces a commitment that digital music does not require because you can't skip to the next album when a song does not grab you immediately. Patience that format demands has helped me appreciate music I would have dismissed in a streaming context. At $25 per month for one album versus $10 per month for unlimited streaming, the subscription costs more than any streaming service. The value calculation is different because you own a physical object that has resale value and that you interact with differently than a playlist.