Backfill · 2022
#161 of 357Sonos Speaker Ecosystem
Illustration/graphic: a Sonos product family diagram showing the One, Move, Beam soundbar, and Sub arranged in a room illustration with wireless connectivity lines between them.
Sonos built a home speaker system around the idea that every room in your house should play the same song at the same time without any wires connecting them. Multi-room synchronization is the technical achievement that separates Sonos from simply putting a Bluetooth speaker in each room. Speakers connect to your WiFi network and sync playback within milliseconds. Means you can walk from the kitchen to the living room without hearing the music stutter or fall out of time. The app controls all the speakers from 1 interface, and you can group rooms, adjust individual volumes, and assign different music to different zones. Is useful when someone in the bedroom wants to sleep while someone in the kitchen wants to cook with music. The Sonos 1 is the entry point at $220. Sound quality for a speaker that size is noticeably better than the Amazon Echo or Google Home speakers that occupy the same shelf space. With fuller bass and cleaner mids that make it usable for actual music listening rather than just smart-home commands. System lock-in is real because once you buy 2 or 3 Sonos speakers the switching cost is high. Criticism exists about ending software support for older products and requiring hardware upgrades to maintain full functionality. At $800, the Sub adds bass that the smaller speakers can't produce, but the diminishing returns on speaker investment in a college apartment are steep. I have a Sonos 1 in my room and a Move in the kitchen. Controlling both from my phone and playing the same playlist in both rooms has become a daily luxury that I do not think about until I visit someone who uses separate Bluetooth speakers and has to manually switch connections between them. Design language across the product line is consistent, matte finishes in black or white with rounded edges and minimal branding. Speakers blend into a room rather than announcing themselves. Trueplay tuning uses your phone's microphone to analyze room acoustics and adjust the EQ accordingly, a software feature that justifies the hardware premium because it adapts the speaker to your specific space. Recently, Sonos added Bluetooth as a fallback for WiFi connectivity, which addresses the one scenario where the WiFi-dependent system failed, outdoor use beyond your network's range.