Brita Longlast Water Filter

The Brita Longlast filter lasts 6 months instead of the standard 2. The practical difference is that I change the filter twice a year rather than 6 times, reducing both cost per gallon and the mental overhead of remembering to buy replacements. Pitcher design hasn't changed much in decades. A simple translucent plastic container with a filter cartridge sitting in a reservoir at the top. The updated version has an electronic indicator that tracks filter life by counting pours rather than using a timer. Brita and PUR are the 2 dominant brands in this category. The choice between them comes down to filter life and contaminant removal specs rather than design, because both pitchers look roughly the same and fit in the same fridge door. Water tastes noticeably different from the tap. Cleaner, without the chlorine edge. The filter removes lead, mercury, and some pharmaceuticals that standard carbon filters miss. At about $17, the Longlast cartridge works out to roughly $0.07 per gallon over its 6-month lifespan. At that price, the argument against filtered water is purely about the hassle of refilling the pitcher rather than the cost. I keep mine on the counter rather than in the fridge because cold water from the tap is already cold enough. Counter placement means I drink more water throughout the day because I see it constantly. Not an exciting product, but it solves a daily problem quietly and well.